Agency Scorecard

For Singapore maid agencies: turn the placements you make into your strongest marketing.

Why this matters to your agency

Families compare agencies on price and promises. Show them results instead.

Every agency says its helpers are reliable. Few can show what happens after the placement. HelperMate is the app your families and helpers use together every day, so it can measure how long your placements last — and give you an independent number you can put in front of every family you talk to.

What Families Will See About You

Each listed agency gets one public card, with a button to your own website. The numbers come only from households whose helper chose your agency in the app and agreed to be counted.

Example Agency A

Sample · placements to date

Still with the family

83%after 6 months · 15 of 18

after 3 months88% 21 of 24

Settled in quickly

Days to first task done1.8 days

Work gets done

Daily tasks completed86%

Based on 24 households.

Visit website

Example Agency B

Sample · placements to date

Still with the family

70%after 6 months · 7 of 10

after 3 months77% 10 of 13

Settled in quickly

Days to first task done2.6 days

Work gets done

Daily tasks completed81%

Based on 13 households.

Visit website

Example Agency C

Sample · listed recently

Not published yetFewer than 10 households have agreed to be counted. The card stays hidden until there are at least 10, so no household can be picked out.

Agencies that list early start building their history first.

Visit website

How the numbers are defined

Still with the family after 6 months — of the counted households whose helper joined at least 6 months ago, the share where the same helper is still with that household 6 months later. Only households old enough are included, so this figure is based on fewer households.
after 3 months — the same, measured at 3 months.
Days to first task done — the typical (median) number of days from the helper joining the household to the first household task the helper marks as done.
Daily tasks completed — the share of the day's scheduled household tasks that the helper marked as done.

A placement can end for many reasons — a family moves, a contract ends early, a helper returns home. The card shows how often placements last, not why one ended.

How You Can Use It in Your Marketing

Once your card is published, these are ways to put it to work. The examples below use Example Agency A.

1. A badge on your website

Place your headline number on your homepage or listing page, linked to your public card so families can check it.

83%still with the family after 6 monthsHelperMate Agency Scorecard · 18 households

2. A social post

Share a milestone when your numbers update. Real results travel further than slogans.

Example Agency A

8 in 10 of our helpers are still with their family six months later — measured by HelperMate, not by us. See our scorecard: helpermate.app/agencies #SingaporeHelpers #MaidAgency

3. In every consultation

Open your card on your phone when a family asks, "How do I know this will work out?"

"Don't take our word for it. Here is our HelperMate scorecard — 83% of our placements are still with the same family after six months."

4. Flyers, ads and listings

One clear number with its source is easier to trust than a list of promises.

83% stay 6+ monthsExample Agency A placements
Source: HelperMate Agency Scorecard · 18 households

5. A link you can send

Paste your card's link into WhatsApp chats with prospective families, next to your quotation.

helpermate.app/agencies/example-agency-a

6. Your own follow-up

Watch your numbers over time and spot placements that need support early — without surveying families. You see totals only, never any household's records.

3-month figure this quarter: 88% (last quarter 84%)

When you quote your card in advertising, quote the number together with its source and household count, and follow MOM's rules for employment agency advertisements.

Why It Works

These are the aims of the scorecard. They are not results yet.

An independent number beats a self-claim. Families trust a figure measured by a third party inside real households more than a line written by the agency itself.
Compete on results, not only on price. Agencies whose placements last get a fair way to show it.
Early agencies build their history first. Cards appear once 10 households are counted, so agencies that list early are the first to have a number to show.
Families can reach you directly. Every card links to your own website, so a family that likes your numbers is one tap away from contacting you — and the badge on your site links back to your card.
It costs you nothing to run. The numbers come from the app families already use — no surveys, no extra work for your staff.

How Privacy Is Protected

The helper decides. Choosing an agency in the app and agreeing to be counted are two separate steps. Being counted is off unless the helper turns it on, and they can turn it off at any time.

Nothing is shown below 10 households. A card stays hidden until at least 10 households agree to be counted, and no figure is ever based on a single household.

No individual records. Agencies see only the totals on their card. They never receive any household's or helper's records.

See our Privacy Policy for how HelperMate handles data today. The scorecard will be added to it before it goes live.

How to Get Your Card

Your card fills up as the families you place use HelperMate. Here is what it takes.

1. Get listed

Ask to be listed — it is free. Your agency name then appears in the app for helpers to choose.

2. Recommend HelperMate

When you place a helper, suggest the app to the family. The employer and the helper each install it and link their household.

3. The helper chooses you

In the app, the helper picks your agency and decides whether to be counted. Being counted is the helper's choice.

4. Your card goes live

Once 10 households are counted, your card is published. From then on, it is yours to share.

Get Listed

Listing is free. Tell us your agency name and MOM licence number, and we will get in touch.

Ask to be listed

First published on 9 October 2026 by HelperMate (TEMFARMING, Singapore). The Agency Scorecard format, wording and design on this page are original work protected by copyright under the Copyright Act 2021 of Singapore. You may share a link to this page and quote a short extract with clear attribution — see our Terms of Service §7.3.